# Behavioral Portfolio Management * Author: [C.Thomas Howard](https://www.amazon.com/C-Thomas-Howard/e/B00JH1XL7W/ref=dp_byline_cont_ebooks_1) * ASIN: B00IZISLO6 * ISBN: 0857193570 * Pages: 300 pages * Publication: March 17, 2014 * Publisher: Harriman House (March 17, 2014) * Reference: [[https://www.amazon.com/dp/B00IZISLO6]] * [Kindle link](kindle://book?action=open&asin=B00IZISLO6) --- The most important conclusion of BPM is that building high performance portfolios is surprisingly straightforward but emotionally difficult. — location: [378](kindle://book?action=open&asin=B00IZISLO6&location=378)similr to warren buffets quote: investing is simple but not easy. --- The observed 7% equity premium is thus the result of short-term loss aversion and the investor ritual of evaluating portfolio performance annually, rather than the result of fundamental risk. — location: [498](kindle://book?action=open&asin=B00IZISLO6&location=498)coming from kanemahn. look this up.